Local SEO is a Search Engine Optimization strategy that helps your business be more visible in local search results on Google. Any business that has a physical location or serves a geographic area can benefit from Local SEO which helps you appear on the first page, local 3 pack or map pack. Any of these ranking positions can help your business grow fast!
In a competitive local market, it can be difficult for your business to stand out. Local SEO best practices help you dominate local search engine listings, improve organic traffic to your website from nearby customers and gain more attention from the consumer segment that matters most.
Local Visibility As It Gets
Imagine how frustrating searching for your business or services in a given local market showing up on various business listings or directories with inconsistent phone numbers or business addresses? Or worse, not showing up at all with the yelps, angies and thumbtacks of-the-world burying local businesses including yours, in your home town? Or worst, seeing your local competitors dominating top pages of Google, Bing, and DuckDuckgo while your business is no where to be found?
Our top-notch Local SEO service can help your business get top visibilities you deserve. Be found clearly at all time and at the right place when customers are searching for your products or services – they find your website first instead of competitors’.
As web marketers for local businesses, we make it our mission to optimize every information platform in a positive and useful way that helps attracts new customers for local businesses. Starting with the most commonly-used sources (e.g. Google Business Profile, Facebook, Bing Places, AppleConnect, and many more), ensure that all information is completely up-to-date including the NAP (National Address & Phone), other contact details, photos, and opening hours.
Optimizing for the local search visibility creates a tremendous impact on your business sales and growth, as you can easily be seen, found, and searched for on search engines. Your website gets on-page optimization, including specific content keywords tailored for local area market. Data driven results show that optimizing for organically for SEO and Local Search results combined is the best strategy for driving website traffic – the most reliable, resilient, and high-performing with the best ROI compared to other channels.
Business information sites or online directories are a common way for some customers to discover local businesses. Yet many ready-to-buy consumers experience frustrations such as visiting an outdated unsecured link, 404 error pages, closed business, or calling a non-working number due to wrong information in business listings or directories. While some listing sites and citation sources that aren’t as frequently used by consumers won’t need to be checked and changed as often, it’s important to check that sources don’t hold incorrect information that could confuse customers.
We routinely use NAP business listings reports combined with the top 3 data aggregators that distribute data to relevant online business directories to boost business rankings and explore how potential consumers are interacting with business listings in their search for a local business.
The statistic, findings, reports, and monitoring focus on business information sites. These include search engines such as Google, Bing, DuckDuckGo; major maps providers (Waze, AppleConnect, Google), social media location networks (Facebook, Instagram), voice assistants (Siri, Google, Amazon Alexa), and online directories (Yelp, Tripadvisor, RateMds, Better Business Bureau, YP, Foursquare, Brownbook and a slew of others). The consumers active on these platforms are representative of various ages, gender demographic, and geolocation breakdowns in the United States.
Search Engine Optimization (SEO) does not only work to maximize your business online presence, but also lets you dominate the industry or local market. We utilize best practice methods, including local citations building, effective on-page/off-page SEO and natural links building to produce sustainable and long-term results. We increase local awareness for your brand while enhancing your business reputation and web rankings.
Go beyond basic ranking reports to uncover the best opportunities to even rank higher, improve your web performance, generate more traffic and consistent leads or new customers from local searches.
Frequently Asked Questions
SEO is an acronym for Search Engine Optimization, is the use of strategies to improve organic search rankings for your websites and product pages. These strategies include on-page optimization, quality link building, researching competitors, website performance, signal monitoring and more. The purpose of your website is for consumers to buy your products or services, but what if Google can’t crawl you to top pages, your target audience can’t. Our SEO services provide your website the visibility it needs for long-term success.
We cannot guarantee top search engine results for every business. That is why we are very selective of the businesses we work with. We usually preview projects with SEO audit, competitive intelligence, and market research. Then take on only the projects that would most likely generate results for clients. Otherwise, we will let you know and we would not take the project. We are committed to quality work and our track record of achieving measurable results for businesses that are the right fit.
We have experience working with different business and e-commerce websites. The most common requests come from business websites that use WordPress, Drupal, Joomla and online store clients that use WooCommerce, Magento, Shopify, Volusion, Prestashop. Some platforms such as Squarespace, Wix, Weebly allow for limited optimization or customization so it’s best to contact us to discuss if your solution has any limitations from an SEO perspective.
The biggest search engines: Google, Bing, Yahoo, and Duckduckgo, each has more than 200 ranking factors which determine how websites will rank for your targeted keywords, depending on a given market or industry it’s hard to precisely predict how long that will take for a stable result. And for all its considerable ROI, Search Engine Optimization is best thought of as a long-term strategy. However, we can tell you in most cases, our clients see a marked improvement on long tail keywords in the first 3 months and on more competitive keywords within 6 months period. We will identify profitable keywords, not just the keywords that are returning the most searches per month, but ones that will allow for the most effective use of your marketing budget to deliver actual results.