In today’s data-driven world, collecting, integrating, and analyzing web data for marketing enables informed business decisions and a competitive advantage. Toye is our Metrics and Competitive Intelligence Analyst. She leverages her valuable skills in data visualization for decision-making and web advertising, effectively applying them to achieve core business functions and clients’ marketing goals.
Toye has dissected data projects for years. Prior to joining ONEWEBX, she worked as a web researcher for a major advertising agency in the Midwest and New York, directly supporting web marketing and sales teams in developing effective strategies and informed decisions. She later transitioned into managing web projects and advertising campaigns within the same agency.
With a focus on transparency, Toye helps create realistic goals and best practices that ensure a strong Return On Ad Spend (ROAS). Toye holds certificates in Web Analytics and Data Visualization from Google and Adobe. Her practical experience, combined with an ongoing passion for learning, is a valuable asset at ONEWEBX. When Toye isn’t monitoring data and conducting multivariate split-testing, she explores the latest competitive intelligence tools to identify their optimal features. Outside of work, Toye remains active in her church, leading the choir or mentoring youth programs in the community.