Web Terms & Digital Marketing glossary
Don't get lost in the digital weeds! Our glossary is your friendly guide.
Explore our comprehensive website & marketing glossary in simple terms!
Explore our comprehensive website & marketing glossary in simple terms!
- 301 Redirect
- AB Testing
- ABM Lite (1-to-Few)
- Above-the-Fold
- Account Intelligence
- Account Tiering
- Account-Based Marketing (ABM)
- Activation
- Ad Copy
- Ad Extensions
- Addressable TV
- Advertising Budget
- Backlinks
- Behavioral Targeting
- Brand Awareness
- Buyer Personas
- Buying Committees
- Chatbots
- Churn Rate
- Churn Rate: Understanding Customer Loss
- Clickbait
- Closed-Loop Reporting
- Cognitive Bias
- Collaborative Filtering
- Contextual Advertising
- Contextual Marketing
- Conversational Marketing
- Conversion Rate
- Conversion Rate
- Conversion Rate Optimization
- Conversion Rate Optimization (CRO)
- Cost Per Acquisition (CPA)
- Cost Per Click (CPC)
- Cost Per Lead (CPL)
- Customer Acquisition
- Customer Acquisition Cost (CAC)
- Customer Expansion
- Customer Journey
- Customer Lifetime Value (CLTV or LTV)
- Customer Marketing
- Customer Relationship Management (CRM)
- Customer Retention
- Customer Satisfaction
- Customer Service
- Customer Success
- Customer Support
- Dark Social
- Dashboards
- Data-Driven Marketing
- Delivery Rate
- Demand Generation
- Demand Generation
- Demographic Targeting
- Digital Marketing
- Domain
- Drag-and-Drop
- Drip Campaigns
- Drip Campaigns
- Dynamic Content
- E-commerce
- Earned Media
- Earned media
- Email Segmentation
- Email Sender Reputation
- Email Service Provider (ESP)
- Evergreen content
- Experiential Marketing
- F.I.R.E.: The Four Pillars of ABM Success
- Featured Snippets
- Funnel optimization
- Gated content
- General Data Protection Regulation (GDPR)
- Geofencing
- Geofencing
- Go-to-Market (GTM) Strategy
- Growth hacking
- Growth Marketing
- Guerrilla Marketing
- Hard Bounce
- Hashtag
- Heat Map
- HTML Email
- Hyperlinks
- Ideal Customer Profile (ICP)
- Impression
- Inbound marketing
- Inbound Marketing
- Inbox Placement Rate
- Influencer Marketing
- Information Architecture
- Intent Data
- Intent Monitoring
- Intent-Based Targeting
- IP Address
- Key Performance Indicators (KPIs)
- Key Performance Indicators (KPIs)
- Keyword Research
- Keyword stuffing
- Landing Page
- Landing Pages
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