Sometimes you would wonder how a “new kid on the block” who knows little or nothing about search engine optimization manages to outrank competitors to get tens of thousands more visitors monthly from search engines.
The Simple Answers are She/He:
- Is not overthinking competition
- Produces quality and hyper-targeted content
- Focus on humans (not search engines)
The inevitable end-result of these actions is a steadily increasing stream of traffic. A search engine is engaged with your site, getting what it’s looking for and remembering you next time for recommendations for more web searchers. You get a site that gives search engines what people want, they will simply send MORE traffic your way because it makes them look good!
This SEO strategy is simple when you target ultra-low competition keywords first (aka low-hanging fruits, even long tail keywords) and rank for them, leverage existing authority, big or small, people are able to find, visit and use your site and the search engines can start getting data on your site, signaling other factors.
- You will rank higher and get more traffic
If your site directly answers somebody’s search query with precise content – you end their search journey and that’s the search engine’s goal.
- You will rank higher and get more traffic
If you have people coming back to your site again within the same month, you clearly have something people want – that’s the search engine’s goal.
- You will rank higher and get more traffic
If you have people searching out your site specifically by its brand name or bookmarking your site or typing in your site directly, you must have something people want – that’s the search engine’s goal.
- You will rank higher and get more traffic
If you are producing content on subjects nobody else hasn’t started or hyper-targeted niche topics and become a high-ranking website in the search engines’ eyes. So produce hyper-targeted content.
- You will rank higher and get more traffic
This is all accomplished with a strong brand and hyper-targeted content.
So give People What They Want and Search Engines Will Reward You!
MORE TIPS
One of the easiest ways to build Trustworthiness with Expertise is creating people-first content that demonstrates those qualities. In addition:
- Do original research and do your best to come up with something one-of-a-kind that adds value beyond what already exists online.
- Stick to your area of expertise. Your content should be backed by a solid understanding of the topic you’re writing about.
- Publish informative, insightful content that is useful, comprehensive, and demonstrates first-hand experience.
- Make sure visitors will have a satisfying overall experience when reading a piece of content on your site.
