Web Terms & Digital Marketing glossary
Don't get lost in the digital weeds! Our glossary is your friendly guide.
Explore our comprehensive website & marketing glossary in simple terms!
Explore our comprehensive website & marketing glossary in simple terms!
- 301 Redirect
- AB Testing
- ABM Lite (1-to-Few)
- Above-the-Fold
- Account Intelligence
- Account Tiering
- Account-Based Marketing (ABM)
- Ad Copy
- Ad Extensions
- Advertising Budget
- Backlinks
- Behavioral Targeting
- Brand Awareness
- Buyer Personas
- Buying Committees
- Churn Rate: Understanding Customer Loss
- Contextual Marketing
- Conversational Marketing
- Conversion Rate
- Conversion Rate Optimization
- Cost Per Lead (CPL)
- Customer Acquisition
- Customer Acquisition Cost (CAC)
- Customer Expansion
- Customer Journey
- Customer Lifetime Value (CLTV or LTV)
- Customer Marketing
- Customer Relationship Management (CRM)
- Customer Retention
- Customer Satisfaction
- Customer Service
- Customer Success
- Customer Support
- Delivery Rate
- Demand Generation
- Digital Marketing
- Domain
- Drag-and-Drop
- Drip Campaigns
- Dynamic Content
- E-commerce
- Email Segmentation
- Email Sender Reputation
- Email Service Provider (ESP)
- F.I.R.E.: The Four Pillars of ABM Success
- Featured Snippets
- General Data Protection Regulation (GDPR)
- Go-to-Market (GTM) Strategy
- Growth Marketing
- Hard Bounce
- HTML Email
- Hyperlinks
- Ideal Customer Profile (ICP)
- Inbound Marketing
- Inbox Placement Rate
- Information Architecture
- IP Address
- Key Performance Indicators (KPIs)
- Key Performance Indicators (KPIs)
- Landing Pages
- Lead Generation Website
- Lead Nurturing
- Marketing Qualified Lead (MQL)
- Middle of the funnel (MoFu)
- Minimum Viable Product (MVP)
- Multi-Touch Revenue Attribution
- Net Promoter Score (NPS)
- Omnichannel Marketing
- Phishing
- Product Marketing
- Product Qualified Lead (PQL)
- Product-Led Growth (PLG)
- Product-Market Fit
- Programmatic ABM (1-to-Many)
- Qualified Leads
- Referral Links
- Return on Investment (ROI)
- Revenue Performance Management
- Role-Based Email Addresses
- RSS
- Safelist (Whitelist)
- Sales Enablement
- Social Proof
- Soft Bounce
- Spam
- Spam Filters
- Strategic ABM (1-to-1)
- Subject Lines
- Tags
- Target Account List (TAL)
- The Customer Journey
- The Flywhee
- Total Addressable Market (TAM)
- Unsubscribes
- Web Content Outlines
- Web Push Notifications
- Welcome Emails
- Wireframeses
- Word-of-Mouth Marketing (WOMM)
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