Web Terms & Digital Marketing glossary
Don't get lost in the digital weeds! Our glossary is your friendly guide.
Explore our comprehensive website & marketing glossary in simple terms!
Explore our comprehensive website & marketing glossary in simple terms!
- 301 Redirect
- AB Testing
- ABM Lite (1-to-Few)
- Above-the-Fold
- Access control
- Account Intelligence
- Account Tiering
- Account-Based Marketing (ABM)
- Accountable COMSEC material
- Activation
- Ad Copy
- Ad Extensions
- Addressable TV
- Administrative privileges
- Advertising Budget
- Affiliate Marketing
- Allow list
- Anti-virus software
- Artificial intelligence
- Asymmetric key
- Authorization
- Availability
- Backdoor
- Backlinks
- Baseline security controls
- Beaconing
- Behavioral Targeting
- Blockchain
- Bounce Rate
- Boundary interface
- Brand Awareness
- Browser-based exploitation
- Buyer Personas
- Buying Committees
- Chatbots
- Churn Rate
- Churn Rate: Understanding Customer Loss
- Click-Through Rate (CTR)
- Clickbait
- Closed-Loop
- Closed-Loop Reporting
- Cognitive Bias
- Collaborative Filtering
- Contextual Advertising
- Contextual Marketing
- Conversational Marketing
- Conversion Rate
- Conversion Rate
- Conversion Rate Optimization
- Conversion Rate Optimization (CRO)
- Cost Per Acquisition (CPA)
- Cost Per Click (CPC)
- Cost Per Lead (CPL)
- Customer Acquisition
- Customer Acquisition Cost (CAC)
- Customer Expansion
- Customer Journey
- Customer Lifetime Value (CLTV or LTV)
- Customer Marketing
- Customer Relationship Management (CRM)
- Customer Retention
- Customer Satisfaction
- Customer Service
- Customer Success
- Customer Support
- Dark Social
- Dashboards
- Data-Driven Marketing
- Delivery Rate
- Demand Generation
- Demand Generation
- Demographic Targeting
- Digital Marketing
- Domain
- Drag-and-Drop
- Drip Campaigns
- Drip Campaigns
- Dynamic Content
- E-commerce
- Earned Media
- Email Segmentation
- Email Sender Reputation
- Email Service Provider (ESP)
- Engagement Rate
- Evergreen content
- Experiential Marketing
- F.I.R.E.: The Four Pillars of ABM Success
- Featured Snippets
- Funnel optimization
- Gated content
- General Data Protection Regulation (GDPR)
- General Data Protection Regulation (GDPR)
- Geofencing
- Go-to-Market (GTM) Strategy
- Growth hacking
- Growth Marketing
- Guerrilla Marketing
- Hard Bounce
- Hashtag
- Heat Map
Let’s talk about your web initiatives and how to turn them into a reality.
We go beyond basic ranking reports, to continuously uncover the best opportunities to rank higher, improve your business reputation, generate more traffic and leads from local searches.