Web Terms & Digital Marketing glossary
Don't get lost in the digital weeds! Our glossary is your friendly guide.
Explore our comprehensive website & marketing glossary in simple terms!
Explore our comprehensive website & marketing glossary in simple terms!
- 301 Redirect
- AB Testing
- ABM Lite (1-to-Few)
- Above-the-Fold
- Access control
- Account Intelligence
- Account Tiering
- Account-Based Marketing
- Account-Based Marketing (ABM)
- Accountable COMSEC material
- Activation
- Ad Copy
- Ad Extensions
- Addressable TV
- Administrative privileges
- Advertising Budget
- Affiliate Marketing
- Allow list
- Anti-virus software
- Artificial intelligence
- Asymmetric key
- Authentication
- Authorization
- Availability
- Backdoor
- Backlinks
- Beaconing
- Behavioral Targeting
- Blockchain
- Bounce Rate
- Boundary interface
- Brand Awareness
- Browser-based exploitation
- Buyer Personas
- Buying Committees
- Chatbots
- Churn Rate
- Churn Rate: Understanding Customer Loss
- Ciphertext
- Classified information
- Clearing
- Click-Through Rate (CTR)
- Clickbait
- Closed-Loop
- Closed-Loop Reporting
- Cloud computing
- Code injection
- Cognitive Bias
- Collaborative Filtering
- Compromise
- Compromising emanations
- COMSEC account custodian
- COMSEC incident
- COMSEC material
- Confidentiality
- Contextual Advertising
- Contextual Marketing
- Controlled cryptographic item
- Conversational Marketing
- Conversion Rate
- Conversion Rate
- Conversion Rate Optimization
- Conversion Rate Optimization (CRO)
- Cost Per Acquisition (CPA)
- Cost Per Click (CPC)
- Cost Per Lead (CPL)
- Critical infrastructure
- Cryptographic key
- Cryptographic material
- Cryptography
- Customer Acquisition
- Customer Acquisition Cost (CAC)
- Customer Expansion
- Customer Journey
- Customer Lifetime Value (CLTV or LTV)
- Customer Marketing
- Customer Relationship Management (CRM)
- Customer Retention
- Customer Satisfaction
- Customer Service
- Customer Success
- Customer Support
- Cyber attack
- Cyber incident
- Cyber security
- cyber threat
- Dark Social
- Dashboards
- Data-Driven Marketing
- Declassify
- Defence-in-depth
- Delivery Rate
- Demand Generation
- Demand Generation
- Demilitarized zone
- Demographic Targeting
- Denial-of-Service attack
- Deny list
- Departmental security control profile
- Departmental security officer
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