Competitive analysis is an important part of evaluating your site’s performance, marketing strategy, and even business strategy. It highlights opportunities…
Henry Abiola
Industry analysis is a critical part of understanding a company’s market position. It should tell you whether a company is…
Understanding what content generates high social engagement can play a big role in meeting marketing goals. Translating this understanding into…
Look online, and you’ll see a bevy of resources with all sorts of marketing metrics you should track. But there’s…
Reporting and analysis are crucial parts of any successful digital marketing strategy. Competitive metrics can help identify gaps in that…
Influencer marketing has some serious clout among marketers. In fact, a study conducted by influencer marketing agency Mediakix found that…
The better you know your customers, the better off your business will be. It’s business 101. To address the hypercompetitive…
Your inbox is full of emails you never signed up for. Your favorite music is interrupted with ads that aren’t…
If you’ve never heard of advertorials, you’re not alone. When Sophia McDonald Bennett became the editor of a trade publication…
Keyword rankings have served as the primary SEO KPI for many marketers throughout the history of SEO. But Google has…