Lead generation isn’t just a buzzword—it’s the lifeblood of sustainable business growth. But here’s the catch: not all leads are…

When it comes to search engine optimization (SEO), site architecture is foundational. It’s one of those things you really want…

Lead generation is incredibly important for marketers and the businesses they want to grow. Increasing leads means increasing brand awareness…

Social Media Marketing World brings together experts in the industry who share valuable insights on how to achieve and even…

In today’s search landscape—powered by AI summaries, rich results, and ultra-competitive SERPs—your meta description is no longer an afterthought. It’s…

Approximately 96% of your website’s visitors are not ready to buy. The odds are stacked against you. If you attempt…

You’re shopping for a new smartphone when a sales rep stops you dead in your tracks and tells you about…

In general, content creation is an intensely time-consuming process. It’s also quite manual. Yet after all the hours of in-depth…

Outreach marketing is more than engaging influencers, and it extends way beyond link building. While your outreach marketing might tap…

Let’s get straight to the point: not all keywords are created equal. Some drive traffic, and some drive sales. In…

Sometimes you would wonder how a “new kid on the block” who knows little or nothing about search engine optimization…

In two short years, Portland-based clothing brand Wildfang has shattered all rules of women’s fashion. Anticipating its second anniversary on March…

You may be familiar with Application Programming Interfaces, otherwise known as APIs. As defined by Dan Woods in his Forbes…

With a well-structured ecommerce SEO plan, you can successfully optimize your online store to increase website traffic, attract more shoppers,…

COVID-19 has drastically changed the way people utilize social media. With a 74% rise in social media marketing spend during…

Once you master the basics of writing SEO-friendly content, it’s time to take your strategy to the next level by…

If you’re in an industry that feels oversaturated with other businesses and competitors, standing out can sometimes seem impossible. But…

Static content is so yesterday. Today it’s all about interactive content. Why is interactive content so important? Proponents will tell…

The difference between average marketing and high-performing marketing isn’t access to analytics—it’s knowing what to ignore, what to question, and…

Brands that have high-quality products and services, and top-notch service and user experiences don’t just attract new customers. They keep…

Alexa is an icon. Its history spans nearly two decades, with millions of subscribers joining us along the way. Alexa…

SaaS content marketing is one of the most powerful tools a software-as-a-service company can use to attract, educate, and convert…

A successful search strategy is built on targeting the right types of keywords. When you identify your best keyword opportunities,…

Great news! We have been hard at work expanding and updating our services and we are excited to announce the…

Search engine optimization isn’t one single task or strategy you implement to boost your website to the top of search…

Today’s shoppers demand to know why they should buy from you. In ecommerce, content marketing can be a formidable asset…

Content marketing conferences are extremely valuable. They’re an opportunity to learn content strategies and tactics, meet others in the trenches,…

We are very excited to launch our brand new Alexa blog. Our goal is to use this space to connect…

Effective promotion is an essential part of every successful business, yet it’s an ongoing struggle for many companies. Using the…

If you do a search for “marketing intelligence,” unsurprisingly, you’ll find quite a variety of definitions. Unsurprisingly again, when you…

⚡ Quick Takeaways for the Time-Strapped Expert A/B Testing is Dead. Long Live Experimentation: The modern approach goes far beyond…

By now many businesses need no introduction to social media and the important roles the platform plays in getting sales…

Influencer marketing has some serious clout among marketers. In fact, a study conducted by influencer marketing agency Mediakix found that…

It’s an understatement to say that the nature of marketing has evolved at a breakneck pace.  The dizzying array of…

Performing a website keyword analysis on your competitors is a strategic way to get direction for your SEO and content…

Look online, and you’ll see a bevy of resources with all sorts of marketing metrics you should track. But there’s…

Social Media helps businesses meet customers where they are to connect. People connect on Facebook and Instagram every day. Your…

In this day in age, that may sound like something a crazy person would say, but I’ll counter that by…

You spend time carefully crafting content for your readers and customers. But you must do the same for search engines….

In today’s fast-moving content and marketing world, it’s important to collaborate. We can’t do everything on our own – as…

There are a lot of factors that influence the amount of traffic a site receives, as well as how engaged…

Let’s be honest. There’s no silver bullet with SEO. In fact, the complexity of SEO is in the overwhelming number…

Getting off on the right foot is key to building a lasting, productive relationship between a client and digital marketing…

The best businesses in the world recognize how critical building an optimal customer experience is to their overall sales and…

High quality content is a leading force in successful marketing practices across the board. With a constantly evolving digital landscape,…

In today’s digital landscape, attention is limited, competition is relentless, and AI has fundamentally changed how people discover, evaluate, and…

Search Engine Optimization or “SEO” is the process of designing your website and marketing strategy to get high quality, un-paid…

PPC lead generation can get complicated, and this is especially true in B2B marketing. This article reveals some core B2B…

The long list of features that come with Alexa’s Advanced-level subscriptions might sound daunting, but really it’s like buying a…

B2B buyer personas are one of the most important things your marketing department is likely getting wrong. According to an…

Alexa is thrilled to announce an exciting partnership with the San Francisco American Marketing Association. For over 75 years, the…

Whether you’re a business owner, marketer, consultant, analyst, or even a salesperson, you have probably found yourself wanting to find…

Small business marketing has evolved. No longer is it enough to post a few social updates and hope for the…

Content Jam’s 2019 event boasts an impressive speaker line up and attendee list, giving you an opportunity to learn from…

There are three types of SEO you need for a well-rounded organic search strategy: on-page SEO, technical SEO, and off-page…

Mothers Day – as well as Valentine’s Day – is a florist’s dream. These two days spawn the sale of…

Have you ever visited a company website or social media channel and something caught your eye in an unexpected but…

To get your website to appear in top search results, you need a complete SEO strategy. You can’t focus on…

Many people ask us: How can I improve my Alexa Rank? We understand how important this metric is for you…

Are you tired of spending your time digging endlessly for qualified prospects? Would you like a quick and efficient way…

In 2026, backlinks are no longer about volume. They’re about credibility, context, and experience. And the good news? Some of…

If you run a small or multi-location business and want nearby customers to find your brand through search, you need…

Driving users to your website through organic search requires two things: getting your site to rank near the top of…

When you know how to do a competitive analysis, you can create a more informed and effective marketing plan. Researching…

With so many digital marketing conferences 2018 to choose from, it can be hard to decide which events are worth…

Industry analysis is a critical part of understanding a company’s market position. It should tell you whether a company is…

Do you want your SEO content to rank on the first page of Google? It’s easy to get stuck on…

Last month I had the opportunity to attend the Lean Startup conference here in San Francisco. The event’s expanded quite…

Do you serve customers in more than one country? Do any of your customer segments speak different languages? If you…

SEO is important. But it’s complex, time consuming, and requires patience to see results. Deciding how to approach SEO is…

All work and no play will get any marketer stuck in a rut. One way to open up your thinking…

Every marketer has a few free website analytics that they can’t do without. For some, that includes Alexa Rank. At…

This comprehensive guide will cover how to do keyword research to find powerful opportunities to help reach your target audience,…

Learning how to do market research better than your competitors equips you to outperform them. A strong market research process…

Two weeks ago I had the fantastic opportunity to attend Digital Summit – an all-things-digital marketing conference that takes place…

Keyword research for SEO is non-negotiable. Your SEO performance and your website traffic depend on it, and the growth of…

Be honest: how many times have you watched a TED Talk from the likes of Simon Sinek or Gary Vaynerchuk…

High quality backlinks pointing to a website are one of the most important search ranking factors. When other high quality…

​Have you at any point thought how Google really Works? When you type few words into Google search and the…

Successful media pitching can get people talking about your brand and helps you position your company as a market leader….

Buying products from e-commerce businesses has become commonplace in today’s digital landscape. People purchase everything, from groceries to cars, online,…

In San Francisco, the ebb and flow of the city’s startup economy is apparent. People come en masse to the…

SEO isn’t about gaming Google. It’s simply about creating content that people want and that satisfies their search intent. Looking…

The fields of digital marketing and analytics have introduced a host of web analytics terms that we have to understand to…

In 2026, a strong editorial calendar isn’t just about publishing blog posts on a schedule—it’s about strategically aligning content with…

When you leverage a full stack of PR tools to monitor, track, and grow media mentions, your brand’s PR and…

One of the best ways to learn about your market and customers is by asking questions. When you ask the…

In 2026, buyer personas aren’t just demographic checklists—they’re data-driven, AI-enhanced insights into how your audience thinks, shops, and interacts online….

It’s safe to say that 2020 threw some curveballs no one could’ve predicted. But even with a global pandemic, one…

Guest blogging isn’t dead—it’s just smarter, more strategic, and more competitive than ever. In a world where AI curates content,…

I’ll admit it. I fully subscribe to the ethos of growth hacking. It’s a no-stone-left-unturned, data and measurement-driven approach to…

Behind every page dominating search results is a web of credibility—earned through backlinks, mentions, partnerships, and digital authority. If you’re…

So, you’re about to figure out which keywords to target in Google Ads (formerly known as Google AdWords) with ppc…

Links are how search engine bots see relationships between websites. They travel from one website to another via dofollow links,…

When trying to optimize your website for search engines, it can be tempting to take shortcuts. You may want to…

Reporting and analysis are crucial parts of any successful digital marketing strategy. Competitive metrics can help identify gaps in that…

Back in 1996, two Stanford PhDs theorized a new kind of search engine. Instead of ranking results based on how…

Ask someone about their content strategy and you may hear, “We’re blogging three times a week.” They might mention that…

Keyword rankings have served as the primary SEO KPI for many marketers throughout the history of SEO. But Google has…

Using automation to take manual, repetitive tasks off your plate can give you more than just extra time in your…

Competitive analysis is an important part of the job description for most marketers. You need a thorough understanding of your…

When it comes to developing content for your site, you don’t want to throw stuff at the wall to see…

Trying to bring in more organic traffic? The solution isn’t churning out as much content as you can. Search engines…

Google News SEO can be a game changer for news sites because, while your website may create excellent content, your…

As marketers, we’re always in search of the best digital marketing strategies to promote a product or service. Should we…

Keyword cannibalization is the stealthy villain of modern SEO. It happens when multiple pages on your site compete for the…

“Sometimes you want to give up the guitar, you’ll hate the guitar. But if you stick with it, you’re gonna…

Brand affinity is the technical term for why you wouldn’t be caught dead drinking Coke if you’re a Pepsi fan….

“Without big data analytics, companies are blind and deaf, wandering out onto the Web like deer on a freeway.”– Geoffrey…

Let’s face it: viral content is fun, but it’s fleeting. A post that gets a million shares today might be…

Content mapping is a powerful tool for content marketing. It allows you to review your existing content assets, plan for…

How to write content for a website is one of the biggest questions new content marketers face. You might be…

Coming up with blog ideas to fill your editorial calendar can sometimes feel like a daunting task. But with this…

SEO isn’t just about keywords and backlinks anymore. In 2026, search engines—fueled by AI and context-aware algorithms—look for clarity, structure,…

Sizing up your competition is key to understanding where your site is performing well and where it’s lagging behind. A…

What Online Dating Can Teach You About Web Analytics (Yes, Really) The “Thick Market” Principle: Why Traffic Alone Is a…

Website speed optimization is a tactic for improving how fast a page loads. Website speed impacts user experience, site traffic,…

In 2026, guest blogging has evolved from mass emails and keyword-stuffed posts into something far more valuable—strategic relationship building. If…

Small businesses are the backbone of many economies around the world. They account for a large share of new job…

In a world of social shares and viral content, what good is an amazing piece of content if no one…

There are few sporting events that capture a global audience quite like the World Cup.  In major US cities, it…

With the conversational AI space expected to reach $15.7 billion by 2024—up from $4.2 billion in 2019—there’s never been a…

Pay-per-click marketing can be a powerful tool in your promotional arsenal. If your goals are to grow your online visibility,…

When you publish a new post or page, you should always use keyword optimization tactics that help search engines understand…

Outbound links are quite possibly one of the most undervalued tactics in content marketing and on-page optimization. Everyone who works…

The customer buying decision process is rarely linear. Customers typically don’t start at point “A” and move through each subsequent…

SEO is a marathon, not a sprint. And at some point, your businesses is likely to experience a lull in…

Just how important are landing pages for marketing? Probably the most crucial statistic to know is that conversion rates can…

If you are an SEO agency or consultant prospecting for new clients, this post will take you through a step-by-step…

Search engine optimization (SEO) is part of a strong foundation for small business success. If a small business does SEO…

If you think a fancy logo and cool tagline are what matter most when building a brand strategy, you might…

If you want to start guest posting but don’t know where to begin, this is the guide for you. Learn…

All brands likely want a captivated and devout social media following. Why wouldn’t they? It’s a low-cost way to increase…

Search advertising helps increase revenue, drive traffic, and boost brand recognition. It works shoulder to shoulder with organic search marketing,…

I have to say branding is not for everyone. For those who really want to stand out in a crowded…

Market research is at the core of every great marketing strategy. It’s the only way to truly understand your industry,…

When designing marketing strategies to bring existing and interested customers back to your business, you may find yourself comparing retargeting…

In 2026, smart content strategy isn’t about publishing more. It’s about extracting more value from what you already have. Repurposing…

Have you ever shopped online late at night and really needed an answer to a question right then and there?…

A lot of SEO-minded bloggers will huff and puff about the backlink building strategies that catapulted their posts to the…

You can spend a lot of time and energy looking for guest blogging sites. Searching for blogs, researching their metrics,…

Hi Guys, I just wanted to take the time to thank our customers for their support in 2015 and wish…

If you are creating content for your website without a strategy or have clients who haven’t tracked any of their…

Analytics is an undeniable part of the many strategic business decisions made each day. Sometimes, analytics shows us where we…

The better you know your customers, the better off your business will be. It’s business 101. To address the hypercompetitive…

A canonical URL is the preferred version of a web page. It appears in a small piece of code found…

Are your ads performing better or worse than others in your industry? Without a benchmark like average conversion rates, you…

B2B content marketing comes with a host of challenges. The niche technology, long buying cycles, and lack of low-competition, high-volume…

If you have been searching for free, easy-to-use web analytics tools, then look no further.  Alexa offers several powerful and insightful…

SEO content is the foundation of a good content marketing strategy. You can’t get the #1 position on Google without…

Cyber-attacks are a growing threat for small businesses and the U.S. economy. According to the FBI’s Internet Crime Report, the cost…

Content marketing thought leaders drive and shape our industry. They inspire the rest of us. A single tweet or LinkedIn…

Pages disappearing from search results. Wasted crawl budgets. Falling rankings and substandard user experiences. The problems caused by duplicate content…

How-to articles today may have a tougher time winning over readers than they did in the past. On WordPress alone,…

We answer questions everyday about Alexa’s data, how it’s measured, and how we calculate ranks. In this special Q&A, we…

UTM parameters may sound complicated, but they are actually a very simple tagging system you can implement to learn about…

Top-of-funnel content educates. Bottom-of-funnel content sells. But middle-of-funnel (MOFu) content is where trust is built, objections are handled, and buying…

In 2026, discovering your competitors’ backlinks isn’t just about chasing links—it’s about intelligence, strategy, and using AI-powered SEO tools to…

Using market research to find customers Market research blends consumer behavior and economic trends to confirm and improve your business…

If you want to develop long-term relationships with customers as a brand, they need to be built on trust. According…

Having a fast loading websites on digital devices has become more critical than ever. With people expecting quick and seamless…

🚀 Future-Proof Your Website Search Authority: The Triple-Threat Imperative The traditional SEO (search engine optimization) is declining fast! If your…

Using Instagram for business can have a major impact on a brand’s marketing efforts. Hardly surprising when you learn that…

Finding competitor keywords is a clever way to take your keyword research, and your site’s traffic, to new heights. Discovering…

Remember the good ol’ days when SEO was straightforward? You follow a formula, check all the boxes, and get at…

More often than not, marketers have search engine optimization (SEO) and pay-per-click (PPC) marketing in their web traffic toolbox but…

When you hear the term “inbound marketing,” you likely think of compelling blog posts and informative videos. Both resources can…

When marketers think about the benefits of influencer marketing, most think of the exposure that comes with a social media…

Marketers love metrics. And customer lifetime value (CLV) is one of the most important measures you can track. Calculating CLV…

If you’re a marketer who has to report information back to your clients, a marketing report template can make your…

​Typically, a website has many elements and moving components that contribute to overall performance. Many factors come into play, including…

If you’re using content marketing to attract traffic to your website, chances are you’re putting the majority of your effort…

Continuous learning is a big part of our culture here at Alexa. Aside from personal and professional growth, we believe…

Backlinks are generally recognized as a way to encourage further learning. What some people might not know, however, is just…

A successful influencer marketing strategy helps you increase brand exposure, build authority, and connect with new audiences. It drives traffic…

If you’d like to know how to rank on Google, the short answer is… Create SEO content that people love,…

In 2026, discovering your competitors’ backlinks isn’t just about chasing links—it’s about intelligence, strategy, and using AI-powered SEO tools to…

If you want to win over marketing clients and show them how you can help them grow their brand, you…

Google Ads may be tough, but when you get them right, paid ads can bring you $2 for every $1…

New gap analysis tools help marketers capitalize on their competitors’ successful search strategies. Adding to its suite of competitive analytics…

We all know how to drive organic traffic to our sites…publish great content! But writing this late on a Friday…

Strategic online content draws audiences to the top of a digital marketing funnel and then leads them through each step…

A competitive matrix helps you learn about your market segment and identify opportunities to differentiate your brand from competitors, create…

Consistently coming up with content ideas to fuel all your various web properties and social channels can be a challenge,…

SEO in 2026 isn’t about gaming algorithms—it’s about earning trust, building authority, and creating digital experiences people actually want to…

Search engine rankings are a winner-takes-all game. The top three results have click-through rates of 30% – 10%; by position…

There’s a low hanging fruit opportunity for on-page optimization in SEO. And it’s all about existing content optimization. On-page optimization…

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To build brand loyalty in today’s competitive landscape, you need to make sure you’re everywhere your customers are. A multi-channel…

What if you could find the best keywords for your website and uncover competitors’ keywords at the same time? Now you…

Customers and prospects want fast, responsive conversations. They also want to feel like they’re having a personalized interaction with brands….

It’s often hard for B2B marketers to resonate with their audience. Buying cycles can last months, purchase decisions can require…

Regular technical site audits are a critical part of optimizing your website’s performance and your visibility in organic search. With algorithms…

The great news about conversion rate optimization best practices is that other marketers have already pioneered successful recipes and identified…

Marketers who take a long-term view on their relationships with customers achieve greater ROI on their efforts. Instead of constantly…

Did you know that 90% of smartphone users are not absolutely certain of the specific brand they want to buy…

In 2026, your competitors aren’t just the businesses you know by name. They’re the brands showing up before you in…

The most powerful content writing tips can be distilled into a simple formula: Become an expert on the topic, choose…

If SEO is a puzzle, keywords are the pieces—and related keywords? They’re the pieces that make everything fit together. In…

If you’ve never heard of advertorials, you’re not alone. When Sophia McDonald Bennett became the editor of a trade publication…

Writing headlines may feel like a small task. But stringing together that short set of words can have big implications….

When we think about marketing, our minds often jump to lead generation tactics that attract new customers. But marketing isn’t…

💡 Quick Takeaways: Your AI-Powered Life and What It Means for Your Business AI is No Longer “Future Tech”: It’s…

Creating a brand identity is an exciting step toward growing a successful business. You’re seeing the personality of your business…

Getting in front of enough qualified prospects to satisfy your company’s full potential has been an age-old challenge for marketers,…

Not all sites are created equal in the eyes of Google. Some sites have a harder time ranking than others….

One of the top goals in digital marketing is to have strong search engine optimization (SEO). Strong SEO means that…

As a subsidiary of Amazon, we organize ourselves around the same values and principles as our parent company. One of…

Using different types of market segmentation allows you to target customers based on unique characteristics, create more effective marketing campaigns,…

Page title SEO helps you optimize content for search engines, improve click-through-rates (CTRs), and drive more traffic to your website….

When it comes to email marketing, better open and click-throughs result in more sales. It is a very effective way…

You’ve defined a keyword strategy, invested in content marketing, and built a strong backlink profile. You’ve even mastered keyword research,…

Not all keywords are created equal. What people type into search engines provides insight into their frame of mind at…

If you’re on this page, you’re probably already convinced of the importance of SEO and organic traffic. Just in case…

In today’s search and content ecosystem—where AI surfaces “best answers” and audiences skim before they commit—guessing what to publish is…

You’ve landed a new client, so now it’s time to set the stage with your strategic recommendations. But first, you…

What is a KPI in marketing? Every marketer and brand should know the answer to this question if they want…

Knowing how to find influencers who can help you get in front of your target audience is an excellent way…

We have the great pleasure of working with customers all over the world. But perhaps the most gratifying part of…

If you’ve ever tried pitching SEO services to a new client, you know the struggle: how do you communicate value,…

When you think of influencer marketing examples, you more than likely think of campaigns that leverage the reach of mega-celebrities…

From content and design to website and social media management to public relations and live events, a marketing strategy has…

Acquiring backlinks is an essential part of an effective SEO plan. Links tell search engines that a site is recognized,…

In recent years, we’ve been seeing consistency in clients’ demand for more digital marketing services – a trend​ that ​is happening across our…

Marketing in 2026 isn’t about being everywhere—it’s about being relevant, intentional, and trusted. AI has changed how people search, privacy…

More content. More content. More content. Marketers hear it all the time. Most of us probably wake up in cold…

Making cold calls and sending out promotions have their place in marketing—but how much better would it be if people…

This post explains what semantic search is, why it’s good for SEO, and how you can use this strategy to…

Would you like to get started with SEO? But you aren’t sure if it’s worth all the effort? Many start-ups…

Broken link building is an effective off-page SEO strategy because it benefits both marketers and publishers. When a broken link…

Clients don’t want a 40-page data dump. They want answers. They want clarity. And most importantly, they want to know…

You probably already heard that link building is one of the most important elements of a successful SEO strategy. If…

In 2026, developing buyer personas isn’t just a marketing exercise—it’s your secret weapon. AI-powered research tools, advanced analytics, and privacy-first…

You only get one chance to make a first impression. In email marketing, that notion is even more pressing. Nearly…

Understanding what content generates high social engagement can play a big role in meeting marketing goals. Translating this understanding into…

A social media marketing strategy acts as a guiding light for marketers, increasing brand awareness, driving customer loyalty and capturing…

The era of Google as the undisputed traffic overlord is over. This is a tectonic shift; by 2028, the majority…

A marketing case study is one of the best ways to show off your results and persuade potential customers to…

It’s often presented as a dark art—full of checklists, acronyms, and panic-inducing warnings. In reality, a technical SEO audit in…

Steve Burn’s fascination with financial markets started early in his career. After 15+ years of learning the market and trading…

Marketing isn’t just a buzzword anymore—it’s a living, breathing part of your business ecosystem. For small businesses and even corporate…

In the past few years, we have seen the rise of businesses involved in the “sharing economy” – platforms for…

As a fellow marketer, I fully understand what a lengthy effort content marketing can be. It takes a healthy amount…

If you’re trying to increase the number of leads that your business gets from online channels such as SEO, PPC…

A well-structured SEO friendly URL looks concise and clean, provides a better user experience, is easier to share, and is…

It can be a never-ending debate: Who does what on the team? What roles do we need to do in-house…

How you use anchor text in your content can make a big difference to readers and search engines alike. As…

Keywords are no longer just about “getting traffic.” In 2026, they’re about understanding your audience, matching intent, and guiding users…

If you really want to drive customer engagement, learning how to create a chatbot is a great place to start….

Behavioral segmentation is one of four main types of market segmentation. Unfortunately, it’s frequently overlooked as a way to effectively…

We know that choosing the right web analytics provider can be a daunting task. You want metrics you can trust. You want to…

It’s been said that Data Scientist is the“sexiest job title of the 21st century.” Why is it such a demanded…

Knowing how to search for keywords is an essential part of any search engine optimization (SEO) strategy. With the right…

So, you’ve just updated your website following SEO best practices. Time to sit back and relax, and take a well-deserved…

We promised this would be a big year for Alexa, with a trained focus on our customer, and we’re off…

Before you publish your next blog post, use this writing checklist to make sure you fully optimize your content for…

Internal links play a critical role for your website, carving pathways so users and search engines can discover your content….

Your inbox is full of emails you never signed up for. Your favorite music is interrupted with ads that aren’t…

Search optimization is an essential marketing strategy for brands trying to attract attention, drive website traffic, and grow their business….

A rain dance? Homage to the patron saint of Alexa rankings? While these may be fun, they’re just as ineffective…

Let’s face it: B2B lead generation has evolved. The old playbook of cold emails, generic blog posts, and aggressive pop-ups…

Sure, we’re only nearing the end of August. But if you’re like the marketing team at Alexa, you’re already looking…

Organic search drives 51% of all web traffic and 40% of revenue. That is why search marketing teams continually aim…

When the success of your agency relies on a robust client portfolio, you need tools that help you understand your…

There are 200+ SEO ranking factors that help search engines determine which sites should show in search results and how…

Image SEO is an often overlooked but useful on-page SEO strategy. Find out what you might be missing if you…

In today’s fast-paced digital landscape, defining and measuring marketing objectives has become both more critical and more sophisticated. With AI…

Imagine trying to throw a party without knowing who’s actually coming—or worse, sending invitations to people who don’t care about…

Search engines now behave more like intuitive humans than algorithms. They understand intent, context, and even the subtle signals of…

For the second year in a row, Alexa won first place in the the Team Bike Challenge, San Francisco Small Company…

Black hat SEO may sound like a shortcut to improving your rankings and gaining more visibility in search. But think…

Your SEO strategy is a crucial part of your site’s competitive strategy, and is a key driver of your site’s…

Every content marketer wants high-quality inbound links going to their blog. Those backlinks can give you a huge boost when…

To help blog posts and pages gain search visibility, you need to use on-page SEO to attract search engines and…

As marketers, we’re constantly trying to answer one foundational question for every campaign: what do our customers want? Of course,…

That piece you just added to your content calendar — how do you really know it’s the topic you need…

Google  & Bing is still the biggest source of targeted traffic EVER… it’s the best place to get high converting…

An HTTP status codes cheat sheet allows you to quickly reference codes, understand what is happening on the backend of…

What is ChatGPT? The word ‘Chat’ is what it is: Chat ! The GPT is an acronym for  Generative Pre-trained Transformer…

Agencies and in-house marketing teams that organize their content projects around a content calendar reap rewards. With greater leeway to…

Today every website has an on site analytics solution in place. On site analytics give you a detailed picture of…

When you have a deep arsenal of marketing plan tools to help you organize your strategy, outline your goals, and…

When it comes to content promotion, marketing teams face big challenges. First, there’s oversaturation: Over 2.5M blog posts are published…

No matter how great we think we are, deep down we all want to know: how do people really perceive…

When creating an SEO plan, it may be tempting to find high-volume keywords to target in your content. But incorporating…

Writing a great blog is only half the battle. If no one sees it, your brilliant insights are basically shouting…

At Alexa, our goal is to give you the digital marketing tools you need to increase the value and visibility…

Even if you think you’re consistently creating unique content, you may need a duplicate content checker. Many websites unintentionally publish…

Have you ever interacted with a chatbot that just gets it? A chatbot that’s genuinely interested in helping you find…

As more conversational AI assistants, such as Alexa and Siri, become mainstream, brands are looking for ways to make their…

As a marketer, you probably don’t need anyone to tell you how valuable content is to your marketing efforts. You’re…

Strategic frameworks are an integral part of any marketing strategy. They help us identify where we are, where we want…

A customer journey mapping template helps you outline your customer’s buying process from beginning to end. It lists each step…

In 2026, search engines are smarter, AI is deeply embedded into ranking systems, and most shady tactics fail quickly. But…

Lead nurturing helps maintain relationships with potential customers throughout the buyer’s journey. It also helps maximize sales opportunities and improve…

We’re pleased to announce that once again, the size of Alexa’s global traffic panel is significantly increasing.  Because it’s impossible…

You’ve realized the value of conversational marketing, and are excited to launch your company’s first chatbot. You’ve received buy-in from…

You put a lot of time, resources, and energy into creating great blog content for your site. Why wouldn’t you…

Marketing used to be simple—or at least we thought it was. Spray some ads, post a few blogs, hope people…

We’re excited to announce that after a lot of hard work, the size of Alexa’s global traffic panel will be…

To get users to take action on a landing page, you need compelling, action-oriented copy. The following tips will help…

As a brand or business, it’s not enough for you to intimately know your products and services. You also have…

During a recent conversation with a friend, I was struck by how similar SEO is to investment planning. People tend…

Today, we’re excited to introduce a faster, easier way to find opportunities to grow your traffic and quickly analyze your…

Slack reached $4 billion in revenue in under four years with a laser focus on its product, barely advertising at…

If you’ve ever interacted with a chatbot, you know it’s not always a smooth experience. Sometimes they can’t help you…

Competitive analysis is an important part of evaluating your site’s performance, marketing strategy, and even business strategy. It highlights opportunities…

Before Square, you had to carry cash if you wanted to buy a burger from a food truck. Then, Square…

Google penalties can be a costly problem. Being removed from search results can cause you to lose traffic, search visibility,…

If you’ve ever wondered, “what is SEM?” you are not alone. There are a lot of terms in digital marketing…

As a business, many of the customers you need are on social media such as Facebook, Instagram, and WhatsApp. Sure,…

Chatbots have become an increasing fixture for businesses in recent years. From offering in-depth customer information to valuable marketing content,…

We all know that SEO (Search Engine Optimization) practices are a vital component for getting found in search engines and…

Keyword density is a foundational aspect of on-page SEO. When used correctly, it can help attract search engines and boost…

You’ve probably heard some of the touted benefits of content marketing. Content marketing costs 62% less than traditional marketing. It…

Does your audience trust your brand? Do they engage with you in a positive way?If your answers are yes to…

Looking at what keywords are succeeding for your competitors is a great way to get ideas for your own campaigns…

Let’s get real—Google’s algorithm changes every year, user expectations shift faster than a TikTok trend, and AI is now in…

Knowing what keyword difficulty score you can rank for is an important element of your SEO strategy. Not only does…

Looking for some inspiration for your content marketing campaigns?As marketers, innovation is extremely important – but getting new ideas and…

If you want to drive more traffic to your website and get more users to click on your content, showing…